The Secret Ingredients to Amplify Your Voice as a Brand
Time and time again we have seen brands and nonprofits attempting to reach their community without one of the most important ingredients in creating a brand strategy that implores engagement and reach:
STORYTELLING & BRAND STRATEGY.
Creative digital marketing content, branding, and social media strategy for your business, personal brand, or nonprofit should include an approach of discipline and a child like spirit ALWAYS (that’s our opinion anyway).
Make it fun, make it relatable. Make your storytelling impactful.
Here's 10 ways to think creatively for your brand through storytelling:
don't always do what everyone's doing
look at the big picture but don't get lost in it
stand by your messaging and your core values
choose your wildest dreams for your business
explore ways to authentically tell your story
tell stories that have an emotional impact & are relatable to your community
create safe spaces for all folks in your audience
promote discussion based on authenticity, acceptance, and progress
think outside of the box to reach your strategic goals for your brand
people love to get on board with brands that they can relate to, so make your people feel like they are seen & heard!
Are these strategies that you've been wanting to implement with your brand but just haven't got around to it?
Do you and your team find yourself saying, "oh we will get to that eventually!" or "ugh I'd love to refresh our branding but I don't have a creative brain or time for that."
We believe connection will keep folks from your target audience coming back time and time again. We believe that we are forever students. We learned a lot from Andrew Stanton’s Ted Talk, “The clues to a great story.”
All in all, Stanton explores the love we all have through connecting with stories. Stories can offer emotional connection between brands and their community. They can break down roadblocks and end barriers. Stanton explores the importance of making your most important asset feel cared for, and that is your community, your people. It is so pertinent for us to encourage you to show you care about people as a brand.
Discover ways to tell your brands story through digital marketing solutions with our team.
Being successful at amplifying your digital marketing does not happen over night.
The Takeaways:
Like a lot of things, amplifying your digital marketing is a process. A process worth approaching through a clever, imaginative, and innovative marketing lens that puts people at the epicenter of your strategy as a brand.
